Swamp Juice
Packaging
Illustration
Custom Typography
Swamp Juice is a fictitious Brewing company from the bayou. Spending all day fan-boating between your favorite noodling spots works up a mighty thirst that a canteen full of muddy water just wont quench. Swamp Juice, the finest brew on the bayou.
Problem
On this project, my classmates and I were instructed to invent a food or beverage brand for which to develop packaging. Finding myself constantly inspired by the variety of great design work one can discover in the beer aisle during what seems like a craft beer renaissance, I remembered a drink my friend used to make with a goofy name and decided I wanted to turn it into a cajun/victorian inspired craft beer.
Ideation
Initial Trajectory
Final Results
