Spinning Room Records
Logo
Branding
Spinning Room Records is an Austin, TX based indie record label and studio. Founded in 2021 by local Austin musician and sound engineer, Nick Dillon with the goal of recording and distributing albums for friends and other local bands as well as self projects. Inspiration for the name comes from Nicks personal experience with the disorienting effects of Meniere’s disease.
Problem
As a new label, Spinning Room lacks any branding or visual direction so I wanted to work with the founder to conceptualize something that not only suits the needs of a business like an indie record label, but also to collaboratively establish an aesthetic that reflects the founders story and intentions.
Ideation
My initial thought process after hearing the idea behind the brand was that I wanted to find a way to communicate the dizzy, vertigo feeling Nick had described was to take it in a sort of MC Escher, geometric kind of direction. After sketching a few ideas with this direction, Nick and I agreed that it wasn’t exactly fitting the brand. We settled on trying something a little more classic with a bowtie shape.
Final Results
