Bad Trip is a skateboard/streetwear apparel brand and collaborative project between several designers and illustrators based in Austin and Louisville. Heavily inspired by both the hippie culture of the 60’s and punk rock counter movements of the 70’s 80’s and beyond, Bad Trip is a pastiche of kaleidoscopic technicolor psychedelia being sucked into a black hole.

Problem

This is actually a personal project between myself and a couple childhood friends. Beginning as an apparel line mostly sold or given to friends and family, Bad Trip is slowly evolving into a manufacturing business including sticker printing and potentially screen printing. Bringing these processes under one roof is great for productivity but we still lacked cohesive branding that is crucial for attracting customers and clients.

Final Results